BMSMILE’s Journey of Achievement
2023
Surpassed 1 million members on our online mall Cumulative donation amount for social contributions surpassed 700K USD Obtained certification as a venture enterprise
Participated in the Pet Fair Asia in Shanghai, operating the only solo booth among Korean brands Launched collaboration with Gentlewoman in Thailand for WIGGLE WIGGLE Signed IP licensing agreement for WIGGLE WIGGLE in Thailand Awarded for excellence in corporate growth in the ESG management performance sector by the Korea Consumer Agency
Attracted 21 Million USD investment from SK Networks
(Acknowledged as having the highest corporate value in Korea pet industry)
Opened pop-up store for WIGGLE WIGGLE at Siam Paragon, a large shopping mall in Bangkok, Thailand Opened pop-up stores for WIGGLE WIGGLE at Lotte Department Store's Myeongdong and Busan branches
Surpassed 320,000 daily visitors at WIGGLE WIGGLE brand events
Opened pop-up store for WIGGLE WIGGLE at The Hyundai in Seoul Opened flagship store “WIGGLE WIGGLE ZIP Dosan"
Opened flagship store for PETHROOM in Bangkok Successfully secured 14 offline stores in Bangkok for PETHROOM Attracted investment from Kwang Dong Pharmaceutical for BMSTAGE
2022
Surpassed monthly sales of 100 billion won Released collaboration with Everland for WIGGLE WIGGLE Opened pop-up store for WIGGLE WIGGLE at Shinsegae Department Store main branch Doubled the annual sales for 1993STUDIO
Achieved 1st place in the Musinsa real-time brand ranking and top category simultaneously for 1993STUDIO Participated in the 2022 K-Pet Fair for PETHROOM, operating the largest booth among single brands
Collaborated with LG Uplus for an iPhone 14 advertisement for WIGGLE WIGGLE
Established a joint venture company, BMSTAGE, with a Kakao affiliate
Achieved Super Rookie Award at the Japan Amazon Brand Awards for PETHROOM
Released collaboration with BGF Retail's CU convenience store for WIGGLE WIGGLE
2021
Acquisition of ARTSHARE Co., Ltd Annual sales surpassing 30 Million USD
Established W CANVAS Co., Ltd
2020
Achieved annual sales surpassing 15 Million USD
Obtained certification as a promising export small and medium-sized enterprise in 2020
Changed company name to BMSMILE Co., Ltd
2019
Participated in the UK Pet Expo "PAT"
2018
Establishment of PEPEM Co., Ltd
We take responsibility and create innovative changes,
making the Earth better through our business.
Becoming the company the Earth desires,
is the path that BMSMILE aims to take.