BMSMILE

BMSMILE

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HISTORY

Business Makes
the Earth Smile

BMSMILE’s Journey of Achievement

2023

2023

  • 12

    Surpassed 1 million members on our online mall Cumulative donation amount for social contributions surpassed 700K USD Obtained certification as a venture enterprise

  • 11

    Participated in the Pet Fair Asia in Shanghai, operating the only solo booth among Korean brands Launched collaboration with Gentlewoman in Thailand for WIGGLE WIGGLE Signed IP licensing agreement for WIGGLE WIGGLE in Thailand Awarded for excellence in corporate growth in the ESG management performance sector by the Korea Consumer Agency

  • 10

    Attracted 21 Million USD investment from SK Networks
    (Acknowledged as having the highest corporate value in Korea pet industry)

  • 08

    Opened pop-up store for WIGGLE WIGGLE at Siam Paragon, a large shopping mall in Bangkok, Thailand Opened pop-up stores for WIGGLE WIGGLE at Lotte Department Store's Myeongdong and Busan branches

  • 07

    Surpassed 320,000 daily visitors at WIGGLE WIGGLE brand events

  • 04

    Opened pop-up store for WIGGLE WIGGLE at The Hyundai in Seoul Opened flagship store “WIGGLE WIGGLE ZIP Dosan"

  • 02

    Opened flagship store for PETHROOM in Bangkok Successfully secured 14 offline stores in Bangkok for PETHROOM Attracted investment from Kwang Dong Pharmaceutical for BMSTAGE

2022

  • 12

    Surpassed monthly sales of 100 billion won Released collaboration with Everland for WIGGLE WIGGLE Opened pop-up store for WIGGLE WIGGLE at Shinsegae Department Store main branch Doubled the annual sales for 1993STUDIO

  • 11

    Achieved 1st place in the Musinsa real-time brand ranking and top category simultaneously for 1993STUDIO Participated in the 2022 K-Pet Fair for PETHROOM, operating the largest booth among single brands

  • 10

    Collaborated with LG Uplus for an iPhone 14 advertisement for WIGGLE WIGGLE

  • 06

    Established a joint venture company, BMSTAGE, with a Kakao affiliate

  • 03

    Achieved Super Rookie Award at the Japan Amazon Brand Awards for PETHROOM

  • 02

    Released collaboration with BGF Retail's CU convenience store for WIGGLE WIGGLE

2021

  • 12

    Acquisition of ARTSHARE Co., Ltd Annual sales surpassing 30 Million USD

  • 04

    Established W CANVAS Co., Ltd

2020

  • 12

    Achieved annual sales surpassing 15 Million USD

  • 10

    Obtained certification as a promising export small and medium-sized enterprise in 2020

  • 03

    Changed company name to BMSMILE Co., Ltd

2019

  • 06

    Participated in the UK Pet Expo "PAT"

2018

  • 08

    Establishment of PEPEM Co., Ltd

We take responsibility and create innovative changes,
making the Earth better through our business. Becoming the company the Earth desires,
is the path that BMSMILE aims to take.

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