BRAND
BMSMILE aims to build its own value chain on the global stage and pursue constant change and innovation.
Our brands continue to pursue various challenges beyond e-commerce, leveraging super IPs loved by fans around the world to expand value.
PETHROOM
PETHROOM is a premium pet supply brand that actively leads the creation of a healthy companion pet life by looking at the world from the perspective of animals.
Starting as a small company producing pet bathroom supplies, PETHROOM has now expanded into all industries related to pets and their owners. We express "empathy," "communication," and "integrated communication" between pet owners and pets into all our products and services. This is what PETHROOM pursues as "humanization." Our efforts will continue until all stray animals around the world regain happiness!
wiggle wiggle
A lifestyle brand that makes your life colorful and vivid
Always witty!
We deliver fun and delightfulness with stylish colors and unique designs. We hope your daily life with WIGGLE WIGGLE is happy.
WIGGLE WIGGLE seeks maximal happiness that begins with small changes. Add a color point to your ordinary daily life and make small changes in your life. Try Minimum, Show Maximum.
Try Minimum, Show Maximum.
1993STUDIO
Missing the sincerity of the 90’s,
Some long for the nostalgia of an era they wish they could return to,
while others seek the novelty of an era they have never experienced.
1993STUDIO draws inspiration from the streets of 90s New York, including street basketball, hip-hop music, and graffiti. Based on the vintage mood, it expresses the sincerity of the 90s, which was vibrant with the birth and leap of culture and generational shifts. It unravels the various emotions of the 90s.
BREADYPOST
Enjoy delicious pretzels and coffee anytime!
You deserve delicious pretzels and coffee anytime!
BREADY POST offers a unique pretzel experience that couldn't be found anywhere else in Korea. Our specialty pretzel shops ensure that you enjoy fresh and delicious pretzels made from high-quality ingredients produced on the same day. Pair your pretzel with our flavorful coffee, brewed using a blending recipe based on Ethiopian beans. Moreover, the heritage and sensuous space, which combines wood tones of the 1980’s Europe, objects reminiscent of a post office, and art pieces with BREADY POST’s unique personality, provides a comfortable store atmosphere so you can spend valuable time with your loved ones.